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Smith And Wesson Stocking Dealer Program


Smith and Wesson Stocking Dealer Program




If you are a firearms dealer who wants to offer Smith and Wesson products to your customers, you might be interested in the Smith and Wesson Stocking Dealer Program. This program is designed to provide you with exclusive benefits, such as:


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  • Getting your business listed on the Smith and Wesson website



  • Taking advantage of the consumer referral service



  • Catching all of the new product announcements and updates



  • Accessing authorized dealer exclusive promotions



  • Accessing point of sale merchandising to highlight Smith and Wesson products



  • Accessing educational seminars



  • Accessing S&W Armorers School




To become a Smith and Wesson Authorized Dealer, you need to fill out an application form and submit it to your Smith and Wesson District Sales Manager. You can find the contact information of your District Sales Manager by calling the Customer Service Department at 1-800-331-0852.


As a Smith and Wesson Authorized Dealer, you can also participate in the Range Program, which allows you to order firearms for demonstration or rental purposes at your range. This way, you can help your customers find out which Smith and Wesson firearm is the best fit for them. To order firearms for your range, you need to contact your District Sales Manager as well.


The Smith and Wesson Stocking Dealer Program offers two packages: Silver and Gold. The Silver Package requires you to purchase five guns, with a maximum of one gun per SKU. The Gold Package requires you to purchase ten guns, with a maximum of two guns per SKU. Both packages include stickers, tin signs, counter mats, and other point of sale materials. The Gold Package also includes a banner, a floor mat, and a wall clock. The prices of the packages vary depending on the models and calibers of the firearms you choose.


If you want to learn more about the Smith and Wesson Stocking Dealer Program, you can visit their website or contact your District Sales Manager. By joining this program, you can enjoy the benefits of being part of one of the most trusted brands in the firearms industry.


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